Author(s): Suman Gupta, Sachin Srivastava and KK Singh

Abstract: India is one of the world’s largest producers of white rice, accounting for 20% of all world rice production. India stands first in area, second in production, followed and preceded by China on these two aspects. according to Ministry of Consumer Affairs, Food & Public Distribution, Production of Kala namak rice has increased significantly during last three years from 4,311 MT in 2019, the production has increased to 15,000 MT in 2021. international demand, as per UP Government has increased from 2% in 2019- 20 to nearly 7% in 2021-22. the UP Government’s One District-One Product Programme aims to encourage such indigenous and specialized products and crafts in UP that are found nowhere else – like the ancient and nutritious 'Kala Namak' rice, the rare and intriguing wheat-stalk craft, world-famous chikankari and zari-zardozi work on clothes, and the intricate and stunning horn-bone work that uses the remains of dead animals rather than live ones, a nature-friendly replacement for ivory. Kalanamak rice was granted the Geographical Indication (GI) Tag in 2012 by the Government of India. a geographical area was defined where Kalanamak rice can be produced. the study included 60 respondents who were divided into three groups according to their ownership of cropped area land: marginal (below 1 ha), small (1-2 ha), and medium (2-4 ha). Table 4. shows the average holding size for the various groups of sample farms. The table clearly shows that for three separate groups, the average holding size in the research area was 0.548, 1.517, and 3.630 hectares on marginal, small, and medium size farms, respectively. while the holding's overall average size was 1.490 acres. the marginal, small, and medium farms each had a net cultivated area of 16.44 ha, 25.8 ha, and 47.2 hectares.

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